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Free Hospitality Industry Seminar Planned

Porterville, CA – March 21, 2024

Concierge College 24
The Sequoia Tourism Council, a collaborative of Tulare County chambers, cities, convention bureaus, The National Park Service, and the US Forest Service is offering a seminar for local businesses involved in the hospitality and retail industries.
The seminar, coined Concierge College, happens on Tuesday, April 16th at Galaxy Theatres in Tulare, located at 1575 Retherford St, Tulare, CA 93274, from 8:00 am to 10:30 am. Attendees will participate in sessions focused on the value of visitor traffic to Tulare County, and the national parks and forest. Individuals will be able to visit community booths and gather
information on the amenities available to visitors. They will also have the opportunity to sample some of the products produced in the local area.
In 2022, 38.2 million park visitors spent an estimated $2.7 billion in local gateway regions while visiting National Park Service lands in California. These expenditures supported a total of 34.9 thousand jobs, $1.8 billion in labor income, $2.8 billion in value added, and $4.5 billion in economic output in the California economy. By investing in the expertise of our hospitality workforce, we aim to amplify these economic benefits and foster unforgettable experiences for
our visitors, ensuring a prosperous future for our region.
Concierge College is free to employees and supervisors working in hotels, restaurants, retailers, and other points of interest locations that receive visitor traffic. All attendees must register online at The registration deadline is April 10th. For more information, please contact the Tulare Chamber of Commerce at 559-686-1547. To learn more about Sequoia Tourism Council visit
“Our region is fortunate to be home to Sequoia Kings National Park, Sequoia National Forest, and the Giant Sequoia National Monument. These national treasures welcome millions of visitors each year. Our goal at Sequoia Tourism Council is to ensure that frontline hospitality businesses are able to fully communicate the amenities of the region in order to benefit from visitor traffic and maximize on visitor spending. We are excited to bring you Concierge College! Designed to equip hospitality professionals with the knowledge and skills needed to provide exceptional service and showcase the wonders of our region.”

Donnette Silva Carter, STC Co-Chair & CEO of Tulare Chamber of Commerce

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